Oh, the tweets, the posts, and the selfies! What to do with it all? Is it really useful? Not only is it useful, it’s necessary. But it doesn’t end with social. Your business needs a complete content strategy. It’s different for every individual, business, and organization but we all need one. And it must be carefully planned and properly executed to be effective.
- In the case of business, it’s about increasing sales and ROI.
- For an individual, it might be about personal brand awareness.
- For a charity, it might be about maximizing donation opportunities.
Regardless of the goal, New Leaf can manage your content in a way that saves money and resources, while increasing followers and engagement, ultimately reaching key goals and metrics.
The average content length for a web page that ranks in the top 10 results for any keyword on Google has at least 2,000 words. The higher up you go on the search listings page, the more content each web page has. – QuickSprout
Resistance to enacting a smart content strategy is bad for business. The people you’re trying to reach are playing in that world every minute of every day. So how do you get your message to push through the constant noise and be heard? That’s what we’re here to do.
Is this where SEO comes in? Well no, but yes, but no. SEO as you know it is dead. Shady backlinks, keyword stuffing, and exact match domains just won’t do it anymore. Search engines want quality content. Users want quality content. Even WE want quality content. Let’s say that again for those who might be unclear:
SEO AS YOU KNEW IT IS DEAD
At New Leaf, we practice the next generation of SEO. We call it BEO. We mentioned it earlier while covering social media networks, but what does that mean? The simple explanation is “Be Everywhere Optimized”. The more complete explanation goes far beyond. Just being somewhere won’t win the race. But being everywhere with valuable content optimized for the platform and audience will. BEO also includes PPC. It’s no secret Google is beefing up their paid programs. If you want to be at the top, just pay for it!